EMAIL MARKETING
(click topic for more
information)
Optin-Email
& Auto-Responders - Click here
The quickest and most
effective way to get customers on board is to use direct email. Email
however is tricky.
If you want to build our own
email lists there are a number of products out that will allow you to do
that without much trouble. Most offer an auto-responder facility.
So what is an optin-email
list? These types of lists are where people choose to be on your email
list. Basically they are giving you permission to send them email. You own
the email list therefore you manage the email list.
A good example of the use of
an optin-email system would be if your send out regular newsletters and
updates to customers. Or, if you are giving away a digital product or even
selling a digital product. The auto-responder then automates everything.
What is an auto-responder?
Auto responders allow you to set up automatic email facilities. For
example if you are offering a free report then as soon as a subscriber
enters their details to join your mailing list they will be sent a free
report automatically. This is brilliant because it allows your business to
be on automatic pilot. you don't have to actually personally send each
response one at a time. So if you are asleep your emails still respond to
the recipient.
Really optin-email and
auto-responders go hand in hand. They are a very powerful tool to build
your business with as personal emails invariably provide stronger business
income.
You have the choice to
download software and manage your email database from your own computer or
you can utilise the services of a email/auto-responder provider. The
choice will be up to you. We recommend when choosing your email
list/auto-responder software or provider you weigh up the options and
costs according to what you plan to do with them.
For example a web-base
auto-responder gives you the advantage of being available 24 hours a day 7
days a week to send your emails automatically. We recommend you ensure
this type of auto-responder allows you to download your mailing list as a
backup. This is our auto-responder of choice as it fits our lifestyle and
business perfectly.
A software based
auto-responder resides on your computer or server. This is the ultimate
control for users and is highly recommended if you can leave your
computer/server connected to the internet 24 hours a day.
SAFELIST
EMAIL MARKETING - Click here
If you don't have optin leads
that you manage effectively you run the risk of being reported for
spamming. This section provides you with what is called safelist emailing.
All the services we use are with safelists and that means no spamming
because everybody on that safelist want to hear from you. What is more
safelists are really inexpensive to use and are really quick and easy to
use. We recommend you use more than one safelist to increase your business
awareness quickly.
BULK
EMAILERS - Click here
These are different to optin
auto-responders. What a bulk email allows is thousands of emails to be
sent either through your ISP (though not advisable) or via a server with
your bulk email provider. The idea of a bulk emailer is for you to send
email to those on your database generally already customers. Or, you can
use them to send once only emails from qualified purchased leads that do
not constitute spam.
FREE
EMAIL MARKETING COURSE - Click here
Simply a 7 part marketing
course that will help you understand better the use of email marketing for
your business.